> The Creative Process
Socialcreatures is a creative conceptual practice. This means our inspiration for Socialcreatures fragrances comes from many places. Our inspiration is found in poetry, prose, painting, photography, music or our view of the world and the people in it.
The final fragrance concept can be based on something very specific such as a place or person, or more abstract notions such as principles, beliefs or emotions. The development of a scent from initial concept into the hands of the customer can take anywhere between 18 months and 3 years.